All Comparisons

The HVAC Marketing Guys vs Scorpion: HVAC Marketing Compared

Are you getting more calls — or just more invoices?

Is your marketing keeping your techs booked — or just keeping you locked in?

Scorpion

Pros

  • Established brand with 20+ years in business
  • All-in-one RevenueMAX platform bundles everything
  • Strong infrastructure for multi-location operations
  • Large team with resources across industries

Cons

  • 12-24 month contracts with steep cancellation fees — one contractor reported a $24,000 buyout clause to leave
  • You don't own your website — Scorpion builds on a proprietary CMS, so if you leave, you rebuild from scratch
  • Lead quality complaints — contractors report high volume but wrong-fit calls like free consultations they don't offer
  • Monthly retainers of $10,000-$25,000+ with setup fees, minimum ad spend, and first-year costs that can exceed $200,000
  • Rotating account managers — you re-explain your business to a new person regularly
  • Serves law firms, dentists, and more — HVAC is one of many industries, not their specialty

Best For

Stay with Scorpion if you're a large multi-location operation already seeing results you're happy with, or you're locked into a contract and the leads are covering the cost.

The HVAC Marketing Guys

Pros

  • HVAC-only focus — every campaign is built on what actually drives calls for HVAC contractors
  • 90-day results guarantee — if your techs aren't busier, we've failed
  • No contracts — cancel with 30 days notice, we earn your business every month
  • Transparent pricing starting at $2,000/month — know the cost before you sign anything
  • All-in-one platform — website, SEO, ads, reviews, booking, call tracking, and AI transcription driving leads from one place
  • Dedicated team that knows your name, your market, and picks up the phone when you call

Cons

  • Smaller team — we're selective about who we work with
  • Newer company without decades of brand recognition
  • Focused on trades — can't help with law firms, dentists, or other industries

Best For

HVAC contractors who want more calls, busier techs, and a team that earns your business every month — not a contract that locks you in.

Your techs should be booked solid. Are they?

Scorpion has been around a long time — but longevity doesn't book your techs. Their size means rotating account managers, a generalist playbook shared with law firms and dentists, and 12-24 month contracts that lock you in whether the leads are coming or not. If you leave, you lose your website — it's built on their proprietary CMS. And contractors report lead quality issues: high volume, but wrong-fit calls that waste your techs' time. We only work with HVAC contractors. Every campaign is built on what actually drives calls in your industry. You own your website. And if your techs aren't busier in 90 days, we've failed.

$24K buyout clauses and proprietary CMS lock-in — Scorpion makes it expensive to leave even when it's not working
Contractors report wrong-fit leads — high volume doesn't help if the calls aren't jobs your techs can run
No contract means your agency has to keep your techs busy to keep your business
A 90-day results guarantee means we carry the risk, not you

Common questions

That's the guarantee. We build HVAC-specific campaigns — the right keywords, the right ad copy, the right landing pages for AC repair, furnace installation, and maintenance agreements. Every call is tracked and recorded so you can see exactly what's working. If your phone isn't ringing more in 90 days, we've failed — not you.

Scorpion uses custom pricing, but reported monthly retainers range from $10,000-$25,000+ with setup fees of $5,000-$50,000 and minimum ad spends of $5,000-$15,000/month. First-year costs can exceed $200,000. One client reported paying $10,000/month under the promise of SEO growth and lead generation — and said Scorpion "failed to deliver on their promises" with no improvements in rankings, traffic, or qualified leads. We start at $2,000/month, no contract.

This is the biggest issue contractors don't know about until it's too late. Scorpion builds your website on their proprietary CMS platform. If you leave, you can't take it with you — you have to rebuild from scratch. One industry analysis noted clients "cannot access backend code, transfer the site to other hosting, or work with outside developers." With us, you own your website. Period.

Scorpion typically requires 12-24 month contracts. One contractor reported a $24,000 buyout clause just to leave. Many business owners report difficulty exiting mid-contract even when results aren't there. We operate month-to-month — cancel with 30 days notice, no penalties, no buyout. If we're not keeping your techs busy, you should be able to leave.

At $10,000-$25,000+/month with setup fees and ad minimums, Scorpion is built for large multi-location operations. For a single-location HVAC company, that's enterprise pricing for a generalist approach that splits focus across law firms, dentists, and home services. A specialized HVAC agency typically drives more of the right calls at a fraction of the cost.

This is a common complaint. Contractors report high lead volume but poor quality — wrong-fit calls, people looking for free consultations, and jobs that don't match what you actually do. One PPC client found their site ranking for irrelevant terms like "free consult" and "cheap" services. HVAC-specific campaigns target the exact services you offer in the areas you serve, so the calls that come in are jobs your techs can actually run.

Ask yourself three questions: Are your techs busier? Do you own your own website? Could you leave tomorrow if you wanted to? Contractors switch from Scorpion because the contracts lock them in, the website isn't theirs, the leads include too many wrong-fit calls, and the account manager changes every few months. If you want more of the right calls, a website you own, and a team that earns your business month to month — that's why contractors switch.

First, check your contract terms and buyout clauses. Then schedule a free strategy call — we'll audit your current campaigns and build your new system in parallel. Since Scorpion builds on a proprietary CMS, we'll create your new website from scratch — designed to rank for your services and your service area. Most transitions take 2-4 weeks, and you'll see new leads immediately.

Ready to make the right choice?

Let's talk about what makes sense for your specific situation. No pressure, just honest advice.

Vs Scorpion