What is Local SEO for Landscapers & Nurseries?
Local SEO for landscapers and nurseries is about being found when customers search for landscaping services, plants, or garden supplies. It's the key to attracting more customers year-round.
With 91% of customers searching online first, your search visibility directly impacts how many inquiries, visits, and sales you receive each week.
5 Essential LANDSCAPE SEO Strategies
1. Optimize Your Google Business Profile
Your GBP is crucial for local visibility. Include all services/products, photos, service areas, and hours. Post seasonal offerings, new plant arrivals, and project showcases regularly.
2. Build Industry Citations
List in directories like Houzz, Angi, HomeAdvisor, and local business associations. For nurseries, add to garden center directories and plant finder databases. Ensure consistent NAP across all platforms.
3. Create Service & Product Pages
Build pages for each service (lawn care, hardscaping) and product category (trees, shrubs, perennials). Target "garden center [city]" and "landscaping near me" searches.
4. Leverage Seasonal Content
Create seasonal content for spring planting, summer care, fall prep, and holiday plants. Target searches like "spring plants near me", "Christmas trees [city]", and "fall mums".
5. Showcase Visual Content
Both landscaping and nurseries are visual businesses. Build portfolios with project photos for landscapers, and plant galleries for nurseries. Use image SEO with proper alt tags.
Expected Results
of customers search online first
more inquiries with quality photos
visit within 24 hours of local search
of searches are for specific services/products